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Management Scope 4/1/07
by Chris Zook

During the past seven years, extensive research at Bain & Company focused on how companies create and sustain profitable growth. The work has been highly empirical, building on sources like a 20 year data base of 8000 companies' performance patterns, over 150 interviews with senior executives, and hundreds of case studies. Most companies' strategies follow a life cycle of Focus-Expand-Redefine. Many companies today are about to redefine their strategy.

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